Personal Brand12 Months

0 to 100K Followers

Client: Executive Turned Creator

The Challenge

A Fortune 500 executive was leaving corporate to launch a consulting practice. Despite 20 years of expertise, they had zero online presence, no audience, and no idea how to position themselves in a crowded market of business coaches and consultants.

The Solution
01

Developed unique positioning that differentiated from generic business coaches

02

Created content pillars based on proprietary frameworks from corporate experience

03

Built content production system with batching and repurposing workflows

04

Launched on LinkedIn and Twitter with platform-specific strategies

05

Implemented engagement system for community building and relationship development

06

Developed lead magnet and email funnel for audience monetization

The Results
100K

Combined social following

$350K

First year consulting revenue

15

Speaking engagements booked

25K

Email subscribers

3

Corporate training contracts

1

Book deal secured

"Jotham helped me find my voice and build an audience that actually wants to buy. Within a year I was earning more than my corporate salary working half the hours."

Former Fortune 500 Executive

Now Independent Consultant

Services Provided
Personal BrandingContent StrategyStrategic Consulting

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